Practitioner first. Consultant second.

Joseph Bass III, founder of Bass Intelligence & Consulting

Why an outside coach

Great players still have coaches. So do great businesses.

An outside view sees what the day-to-day hides.

You're too close to your business to see every gap.

That's not a flaw. It's why a second set of eyes pays off.

Diagnose first. Then build.

Understand the variables before anyone prescribes a fix.

16+ years building the systems behind sales teams.

From small business banking to leading enablement for 40+ reps.

Meet Joseph Bass III, CSE

16+ years building the systems behind sales teams

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Where I've led

I've managed inside sales teams of up to 18 people that beat their annual goals two years running (113%, $2.66B in new client assets), led a team to 105% of ARR while understaffed, directed enablement across SDR, AE, and wholesale teams, and today build the onboarding, coaching, and methodology system for 40+ SDRs and AEs at a high-growth SaaS company.

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How I think

Consultative to the core: understand the goals and the variables first, explore options creatively, then commit to a clear plan of attack. I draw on SPIN, SPICED, MEDDICC, Sandler, and Challenger, plus my own OPEN and CLOSE frameworks, and adapt them to how your business actually sells.

image of notebook and pen on a desk (for a b2b saas)

Credentials

Certified Sales Executive (CSE), Sales & Marketing Executives International. Bachelor of Global Management, ASU Thunderbird School of Global Management. Advisory board member for digital marketing executive programs at the University of San Francisco and Arizona Christian University. Former CRPC and Series 65 investment advisor.

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Why small business

I started as a small business relationship banker and never stopped caring about owners who carry the whole load. I founded Bass Intelligence & Consulting in 2022 to bring big-company sales systems to businesses from solo to 100 employees, and I host local networking groups that connect East Valley owners with the people who can help them grow.

Let's talk about what you're building.

Leave your email and I'll reach out within one business day, or book a free 30-minute Growth Diagnostic.

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